Online misinformation is putting more than 16 million Americans at increased risk of skin cancer, a new American Academy of Dermatology (AAD) survey has concluded on May 1, 2026.
The study states that nearly 3 in 4 Americans (57%) regularly use sunscreen. But more than 16 million adults state they have reduced or stopped using sunscreen because of online claims, putting their skin health at high risk.
Misinformation reinforces harmful tanning myths, leading people to underestimate the risks of ultraviolet ray exposure and ignore protective measures, experts said. It is important to assess the source of medical information and make informed skin care decisions by seeking advice from a board-certified dermatologist. The reality is that window glass cannot stop harmful rays, and no amount of sun exposure is essential or completely safe.
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Approximately 83% of those surveyed said that the sun gives them a healthy glow, while 55% think tanned skin is healthier. And more than half (52%) subscribe to at least one myth about tanning, such as that tanning without burning is safe or that having a base tan prevents burns and cancer (19%).
Any amount of tan indicates UV damage, making a person more vulnerable to skin cancer and faster aging, according to dermatologists. Still, more than 160 million American adults tanned in 2025, of whom nearly 60 million did so purposefully, the AAD reported.
To keep healthy skin, according to AAD, one may consider the following actions:
- Finding shade during the time period between 10 a.m. and 2 p.m., when the sun’s rays are strongest.
- Use protective clothing, such as long sleeves, pants, a broad-rimmed hat, and sunglasses.
- Wear water-resistant sunscreen lotion with at least SPF 30.
- Regularly examining oneself for any new moles or unusual spots and discussing them with a dermatologist.
The survey was conducted online among 1,132 adult Americans.
According to the U.S. Centers for Disease Control and Prevention (CDC), American residents are learning about long-term sun damage the hard way. The effects of UV rays build over time. But the good news is that much of this damage is preventable with simple and consistent sun protection habits.
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Disclaimer:
This content is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before starting or changing any medication or treatment.